Tom, I can understand your frustrations. It is a little bit like selling an item that is tangible in that you can touch and feel it, but it is intangible for what it can do. I had the distribution rights for just such an item and I couldn’t get it sold in any volume at first, but just like in the movie (Field of Dreams) build it and they will come. Sure enough, they did. Back to the marketing though, I know I spent several years, spent too much money looking for something that made sense. I got a little from everything, but not what I was looking for. Then I stumbled across Erich’s methods on one of the forums and started following his teachings. He was doing it free gratis then, but I was hooked. So when he started charging for his newsletter, there was no hesitation on about subscribing. He just made too much sense in comparison to the ‘Gurus’ I had been following. After reading your post, though got me to thinking. Would I have just forked out for another subscription without the confirmation I had in following his previous posts? I truthfully am not sure as it sort of like buying a ‘Pig in a Poke’. I do not really have an answer to your dilemma, but I am sure with time, more and more wannabes will, just as I stumble thankfully across you and Erich’s teachings. Just don’t give up and keep a ‘Stiff Upper Lip’ ol’ chap. Ken